How do I use new Facebook Ads manager?

Facebook recently rolled out a new version of its Ads Manager, which is designed to make it easier for businesses to create and manage Facebook ads. The new Ads Manager features a streamlined interface and new tools to help businesses reach their advertising goals. Here’s a step-by-step guide on how to use the new Facebook Ads Manager:

Step 1: Access the new Ads Manager

To access the new Ads Manager, go to your Facebook Ads Manager dashboard and click on the “Switch to New Ads Manager” button in the top right corner of the screen. If you don’t see this button, it’s because the new Ads Manager has already been enabled for your account.

Step 2: Create a new campaign

To create a new ad campaign, click on the “Create” button in the top left corner of the screen. This will open a menu that allows you to choose your advertising objective, such as increasing website traffic, generating leads, or promoting a product or service.

Step 3: Set up your ad set

Once you have selected your advertising objective, you will need to set up your ad set. This involves choosing your target audience, setting your budget, and selecting the platforms where you want your ads to appear.

Step 4: Create your ad

After setting up your ad set, you will need to create your ad. You can choose from a range of ad formats, such as images, videos, carousels, and more. You can also customize your ad copy and call-to-action.

Step 5: Review and publish your ad

Once you have created your ad, you can review it and make any final adjustments. When you are ready to publish your ad, click on the “Publish” button in the bottom right corner of the screen.

Step 6: Monitor and optimize your ad performance

After publishing your ad, you can monitor its performance using the new Ads Manager. You can see metrics like impressions, clicks, and conversions, as well as demographic data about your audience. You can use this information to make data-driven decisions about your advertising strategy and optimize your ads for better performance.

The new Facebook Ads Manager also includes several new features to help businesses get more out of their ad campaigns. For example, the new Creative Hub allows businesses to preview their ads across different platforms and devices, while the new Automated Ads tool uses machine learning to create and manage ads for businesses automatically.

In conclusion, the new Facebook Ads Manager is designed to make it easier for businesses to create and manage Facebook ads. By following these six steps, businesses can create effective ad campaigns, monitor ad performance, and optimize their advertising strategy for better results. With the new features and tools available in the new Ads Manager, businesses have more options than ever to reach their advertising goals on Facebook.