What is the difference between Facebook Ads and Ads Manager?

If you’re new to Facebook advertising, you may be wondering what the difference is between Facebook Ads and Ads Manager. While they are related, they serve different purposes. Here’s a breakdown of the difference between Facebook Ads and Ads Manager:

Facebook Ads:

Facebook Ads is the platform that allows you to create, manage, and run ads on the Facebook network. It’s a self-service platform that allows you to create different types of ads, such as image ads, video ads, carousel ads, and more. Facebook Ads is accessible from your Facebook account and allows you to set up and run ads quickly and easily.

Ads Manager:

Ads Manager is a more advanced platform that allows you to manage and optimize your Facebook ad campaigns. It provides more in-depth reporting and analysis, allowing you to monitor your ad performance and make adjustments as needed. Ads Manager allows you to create and manage multiple ad campaigns, ad sets, and ads, and it provides more detailed targeting options than Facebook Ads.

The main differences between Facebook Ads and Ads Manager are:

1. Level of complexity: Facebook Ads is simpler and more straightforward, while Ads Manager is more complex and advanced.
2. Reporting and analysis: Ads Manager provides more in-depth reporting and analysis than Facebook Ads, allowing you to monitor your ad performance more closely.
3. Campaign management: Ads Manager allows you to manage multiple ad campaigns, ad sets, and ads in a more organized and efficient way.
4. Targeting options: Ads Manager provides more detailed targeting options than Facebook Ads, allowing you to reach a more specific audience.

In conclusion, while Facebook Ads and Ads Manager are related, they serve different purposes. Facebook Ads is a simpler platform for creating and running ads, while Ads Manager is a more advanced platform for managing and optimizing your ad campaigns. If you’re just starting out with Facebook advertising, Facebook Ads may be a good place to begin, while Ads Manager can be a valuable tool for more advanced advertisers.